CRISIS AS AN OPPORTUNITY FOR OPTIMIZING COMPANIES’ COST MANAGEMENT SYSTEMS

Stipan Penavin, Dubravka Pekanov Starcevic () and Martina Harc
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Stipan Penavin: Faculty of Economics in Osijek
Dubravka Pekanov Starcevic: Faculty of Economics in Osijek
Martina Harc: Electrodus d.o.o. Osijek

Interdisciplinary Management Research, 2010, vol. 6, 177-185

Abstract: Typically rules that relation to available resources, especially financial always conditions companies’ business success. In practice, it is evident that companies that have a more rational approach to their resources achieve better business results. However, there are situations where this need particularly manifests as scarcity of resources multiplies. It is a crisis. Crisis is a situation characterized by business disturbances. Its effects reflect primarily in the deterioration of companies’ market position, mostly through the reduction of sales volume or decrease in sales price. In both cases, it affects the decrease in business results. As in these conditions access to external financing resources is somewhat difficult, the company has to orient to its internal reserves. They are located primarily in the more rational approach to costs, which basically means that companies have to develop an adequate cost management system. Through cost management, the relationship between sales and production prices can be balanced, especially in crisis. In this case, the ability to impact business results through cost management becomes a company resource. Although in all business conditions there are strong reasons for developing this cost approach, crisis represents an additional motive for its implementation. Effects of cost management will be conditioned by model that is applied. Therefore, alternative models of cost management represent the basis for its effectiveness. Although in the crisis it is much easier to develop sensitivity to cost management as an instrument for mitigating its effect, this approach needs to have a permanent character.

Date: 2010
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