STRATEGY FOR THE DESTINATIONAL E-MARKETING & SALES

Zlatko Šehanović (), Giorgio Cadum and Igor Sehanovic

Interdisciplinary Management Research, 2010, vol. 6, 255-263

Abstract: Every tourist destination should make and implement a destination’s marketing and sales strategy. A very important part of destination’s sales and marketing strategy is the e-marketing and sales strategy. The cooperation of specialized regional development agencies, regional tourist board, local (city and county) tourist boards, hoteliers, tourist agencies, conservators, entertainment and cultural program developers, private accommodation owners and others involved in creation of destination’s overall offer, is essential for strategy creation and implementation. This paper gives an overview showing one of many possible paths for creation of destination’s e-marketing and sales based on Istrian region example.

Keywords: strategy; SWOT analysis; benchmarking analysis; on line presence; interactive marketing communication (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:osi:journl:v:6:y:2010:p:255-263

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