OPERATIONAL DECISION MAKING: DIFFERENCES IN PRIMARY AND SECONDARY PERCEPTION

Andrew Lynch
Additional contact information
Andrew Lynch: University of Limerick, Ireland

Interdisciplinary Management Research, 2010, vol. 6, 297-304

Abstract: This paper outlines the differences in perception between the person making an operational decision within an SME (Primary) and someone who is knowledgeable of the decision being made, but not directly involved in the process (Secondary). An empirical rating mechanism is used to ascertain a participant’s attitude to a specific set of operational decisions. Over 130 interviews were carried out in 25 SMEs. The Primary and Secondary responders were assessed and the differences in decision rating outlined and discussed. The difference in attitude to a decision within an SME is not a new topic in literature. Nicholson and Cannon (2000), discuss the differences in how CFO’s and MD’s view top team dynamics, where differences are elucidated in interviews between the different groups. In this paper the differences in perception are based on a decision taxonomy methodology, which allows for the empirical rating of one operational decision over another. The delta in perception can thus be deduced and plotted graphically for analysis and discussion.

Keywords: Operational; Decision-making; Perception (search for similar items in EconPapers)
JEL-codes: D7 D81 (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.efos.unios.hr/repec/osi/journl/PDF/Inte ... searchVI/IMR6a26.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osi:journl:v:6:y:2010:p:297-304

Access Statistics for this article

More articles in Interdisciplinary Management Research from Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia Contact information at EDIRC.
Bibliographic data for series maintained by Hrvoje Serdarusic, PhD ( this e-mail address is bad, please contact ).