THE ROLE OF MARKETING IN THE EVOLUTION OF THE MUSIC INDUSTRY

Miroslav Skoro ()
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Miroslav Skoro: Ph.D. Student, Faculty of Economics in Osijek, Republic of Croatia

Interdisciplinary Management Research, 2013, vol. 9, 781-790

Abstract: This work will consider the development and parameters of the music industry, and present the creative connections between marketing and the music industry in light of world technological advancements. Special emphasis will be placed on defining the music industry of the Republic of Croatia, with respect to the National Classification System in contrast to relative world solutions, especially in light of the imminent entry of the Republic of Croatia to the European Union, as well as, consumer communication problems which have undoubtedly arisen from the changes occurring to the manner in which formatted music is consumed. It is to this end that this work will give special consideration to the characteristics of the music industry and music markets, as well as the specifi c marketing practices in the music industry with the objective of correlating the links between marketing and the music industry.

Keywords: music industry; marketing; music markets (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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