プレイス・アタッチメント概念による地域ブランド・マネジメントの可能性 (1) -「小樽」：観光マーケティングの現状と課題の検討- = The Possibility of Place Attachment for Place-Brand-Management (1) -Investigation of the Current Trends and Issues on Tourism Marketing in Otaru-

Akihiro Nishimoto

商学討究 (Shogaku Tokyu), 2012, vol. 63, issue 2/3, 233-258

Date: 2012
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