プレイス・アタッチメント概念による地域ブランド・マネジメントの可能性 ⑵ -「小樽」：観光マーケティングにおける地域ブランド価値の役割- = The Possibility of Place Attachment for Place-Brand-Management ⑵: The Role of Regional Brand on Tourism Marketing in Otaru

Akihiro Nishimoto

商学討究 (Shogaku Tokyu), 2013, vol. 63, issue 4, 65-81

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ota:ecorev:10252/5099

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