使用状況によるブランド・エクスペリエンスへの影響 -消費体験を価値にする使用状況とその認知次元における特徴の検討- = Consumption Experience Valuable and Features of its Cognitive Dimensions

Kazuhiro Suzuki

商学討究 (Shogaku Tokyu), 2015, vol. 66, issue 1, 145-195

Date: 2015
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