統合型マーケティング・コミュニケーション(IMC)における 広告とセールス・プロモーションの在り方:プロダクトライフサイクル の視座から = Advertising and Promotion Management in he Integrated Marketing Communication

Yoshiyuki Okuse

商学討究 (Shogaku Tokyu), 2000, vol. 50, issue 2/3, 293-305

Date: 2000
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