Inward Internationalization of Culture-Based Tourism, A Case of the Kabaka¡¦s Trail in Uganda

John Paul Aporu, Samuel Mafabi and Timothy Esemu ()
Additional contact information
John Paul Aporu: Department of Leisure and Hospitality Management, Makerere University Business School, Kampala, Uganda
Samuel Mafabi: Department of Human Resources, Makerere University Business School, Kampala, Uganda

Transnational Corporations Review, 2014, vol. 6, issue 3, 273-289

Abstract: This study aims at the analysis of existing cultural heritage resources and how they can be exploited to attract international tourists and generate revenue for community livelihood improvement. It focuses on Kabaka¡¦s trail located in Buganda region in the central Uganda. The study adopts a cross sectional survey approach, where data was collected using documentary reviews, focus group discussions and a questionnaire. The results indicate that culture-based tourism is positively correlated with cultural conservation and community livelihood. The results of this study call for concerted efforts from all stakeholders to preserve and conserve cultural heritage sites in Uganda and develop them as tourist attractions. There is a need to adopt innovative ways of international marketing of Uganda¡¦s cultural tourism potential. It is also necessary to devise effective policies on how to increase community involvement in planning and implementation of culture-based tourism programs so as to maximize socio-economic benefits to the communities.

Keywords: Cultural tourism; Uganda; internationalization; marketing innovation; Kabakas trail (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://tnc-online.net/journal/html/?502.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oul:tncr09:v:6:y:2014:i:3:p:273-289

Access Statistics for this article

More articles in Transnational Corporations Review from Ottawa United Learning Academy 1568 Merivale Rd. Suite # 618, Ottawa, Ontario, Canada K2G 5Y7.
Bibliographic data for series maintained by Denny Liao ( this e-mail address is bad, please contact ) and Jen Ma ().