Economics at your fingertips  

Consumer Response to 'Contains' and 'Free of' Labeling: Evidence from Lab Experiments

Jura Liaukonyte, Nadia Streletskaya, Harry Kaiser () and Bradley J. Rickard

Applied Economic Perspectives and Policy, 2013, vol. 35, issue 3, 476-507

Abstract: Using a lab experiment with 351 adult non-student subjects, we investigate the impact of labels and secondary information on willingness to pay (WTP) for foods that use various ingredients and processes that have been the subject of food policy discussions. We find a distinct asymmetry of WTP sensitivity between 'Contains X' and 'Free of X' labels with negatively-framed secondary information. The 'Free of X' label has an impact only when secondary information is provided, and the negative impact of 'Contains X' is mitigated by secondary information. We also consider how the results of our study can inform the ongoing debate about mandatory food labeling regulations in the United States: if mandatory labeling is adopted, providing additional information about what the product contains would significantly lessen the negative impact on demand. Copyright 2013, Oxford University Press.

Date: 2013
References: Add references at CitEc
Citations: View citations in EconPapers (21) Track citations by RSS feed

Downloads: (external link) (application/pdf)
Access to full text is restricted to subscribers.

Related works:
Journal Article: Consumer Response to "Contains" and "Free of" Labeling: Evidence from Lab Experiments (2013) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

Access Statistics for this article

Applied Economic Perspectives and Policy is currently edited by Timothy Park, Tomislav Vukina and Ian Sheldon

More articles in Applied Economic Perspectives and Policy from Agricultural and Applied Economics Association Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK. Contact information at EDIRC.
Bibliographic data for series maintained by Oxford University Press ().

Page updated 2022-09-29
Handle: RePEc:oup:apecpp:v:35:y:2013:i:3:p:476-507