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Sharing economy workers: selling, not sharing

Alexandrea J. Ravenelle

Cambridge Journal of Regions, Economy and Society, 2017, vol. 10, issue 2, 281-295

Abstract: The sharing or “gig” economy claims to bring the romance of entrepreneurialism to the masses. Through peer-to-peer technology, workers can monetise their homes, resources, time and skills to make additional money. What is marketed as an empowering business opportunity is laden with difficulties and contradictions. Sudden changes to platform design, service offerings and algorithms leave workers feeling vulnerable, not independent. Instead of embracing sharing economy rhetoric, most workers describe themselves as simply seeking money. This article sheds light on the diversity of the gig economy and questions sharing economy company claims that they are contributing to the growth of entrepreneurship.

Keywords: sharing economy; precarity; entrepreneur; Airbnb; Uber; workers (search for similar items in EconPapers)
JEL-codes: J46 L26 M00 Z13 (search for similar items in EconPapers)
Date: 2017
References: View complete reference list from CitEc
Citations: View citations in EconPapers (30)

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Cambridge Journal of Regions, Economy and Society is currently edited by Judith Clifton, Anna Davies, Betsy Donald, Emil Evenhuis, Stefania Fiorentino (Associate Editor), Harry Garretsen, Meric Gertler, Amy Glasmeier, Mia Gray, Robert Hassink, Dieter Kogler, Michael Kitson, Linda Lobao, Charles van Marrewijk, Ron Martin, Peter Sunley, Peter Tyler and Chun Yang

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