The sharing economy as community marketplace? Trust, reciprocity and belonging in peer-to-peer accommodation platforms

Filippo Celata, Cary Yungmee Hendrickson and Venere Stefania Sanna

Cambridge Journal of Regions, Economy and Society, 2017, vol. 10, issue 2, 349-363

Abstract: What is the role sociality and belonging play within the particular exchange model that the sharing economy embodies? This article presents a theoretical review and a comparative analysis of the main sharing platforms in the accommodation domain in order to outline a conceptual framework on the relations between trust, reciprocity and belonging in the sharing economy. We argue that mobilising a sense of community is not only instrumental to promising a more intense consumption experience; it is crucial to eliciting users’ active participation in the self-regulation of peer-to-peer exchanges and for dealing with relevant trust issues, especially when sharing implies co-presence and/or non-monetary compensation. The drivers and potential outcomes of the decline in social depth of sharing practices are discussed.

Keywords: sharing economy; hospitality; reciprocity; trust; community (search for similar items in EconPapers)
JEL-codes: D02 L86 O33 (search for similar items in EconPapers)
Date: 2017
References: View complete reference list from CitEc
Citations: View citations in EconPapers (12)

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Cambridge Journal of Regions, Economy and Society is currently edited by Judith Clifton, Anna Davies, Betsy Donald, Emil Evenhuis, Stefania Fiorentino (Associate Editor), Harry Garretsen, Meric Gertler, Amy Glasmeier, Mia Gray, Robert Hassink, Dieter Kogler, Michael Kitson, Linda Lobao, Charles van Marrewijk, Ron Martin, Peter Sunley, Peter Tyler and Chun Yang

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