‘Let’s brew a new Brussels’: imaginaries of the circular economy

Deborah Lambert

Cambridge Journal of Regions, Economy and Society, 2024, vol. 17, issue 3, 495-516

Abstract: In this paper, I mobilise the notion of imaginaries to analyse a case of the circular economy (CE) in the region of Brussels, Belgium, where bread surplus from mass retail is upcycled to produce a local and more sustainable beer. I examine circular imaginaries and how they are translated into urban practices and materialised in the city. My analysis shows that the craft and post-industrial narratives of new circular products may find a positive echo at the urban level when re-development strategies to attract new productive activities mobilise similar narratives of creativity, innovation and craft skills. It concludes that CE risks becoming a rallying signifier helping to support a discourse coalition on the productive and circular city.

Keywords: circular economy; urban renewal; green gentrification; urban food system; social imaginaries; urban imaginaries (search for similar items in EconPapers)
Date: 2024
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