Turkishization of a Chinese apparel firm: fast fashion, regionalisation and the shift from global supplier to new end markets

Shengjun Zhu and John Pickles

Cambridge Journal of Regions, Economy and Society, 2015, vol. 8, issue 3, 537-553

Abstract: This paper cautions against fetishising geographical proximity in analyses of fast fashion apparel production networks. Using a detailed case study of one former state-owned domestically oriented Chinese apparel producer, we show how initial advantages as a large low-cost exporter have—with increased costs and competition from southeast Asia—led to deepened relations with, and learning from, its Turkish partners to develop a cost competitive export profile based on fast-fashion-at-a-distance, which in turn has been leveraged into new domestic end markets in China, a process we (and the firm) call ‘Turkishization’.

Date: 2015
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