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THE CHURCH REPORT'S ANALYSIS OF VERTICAL AND CONGLOMERATE MERGERS: A REPLY TO COOPER, FROEB, O'BRIEN, AND VITA

Jeffrey Church

Journal of Competition Law and Economics, 2005, vol. 1, issue 4, 797-802

Abstract: I respond to concerns raised by James Cooper, Luke Froeb, Dan O'Brien, and Michael Vita regarding the analysis of vertical and conglomerate mergers contained in my report to the European Commission. I address their arguments that the raising rivals' costs literature does not support an aggressive stance on vertical mergers; that market power is a necessary, but not a sufficient, condition for a non-horizontal merger to raise antitrust concerns; and that efficiencies intrinsic to a non-horizontal merger should be treated in the second step of the proposed structured rule of reason framework.

Date: 2005
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Journal of Competition Law and Economics is currently edited by Nicholas Economides, Amelia Fletcher, Michal Gal, Damien Geradin, Ioannis Lianos and Tommaso Valletti

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