SUBSTITUTION BETWEEN OFFLINE AND ONLINE ADVERTISING MARKETS

Avi Goldfarb and Catherine Tucker

Journal of Competition Law and Economics, 2011, vol. 7, issue 1, 37-44

Abstract: Online advertising is increasingly subject to antitrust scrutiny. Despite this scrutiny, in their 2010 article in this Journal, James Ratliff and Daniel Rubinfeld emphasized that there is a lack of empirical analysis on whether the large offline advertising market disciplines the online advertising market. In this comment, we summarize recent empirical work in economics that begins to fill this void by showing an effect of offline market restrictions on online advertising markets.

JEL-codes: L86 M37 M38 (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (8)

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Journal of Competition Law and Economics is currently edited by Nicholas Economides, Amelia Fletcher, Michal Gal, Damien Geradin, Ioannis Lianos and Tommaso Valletti

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