THE USE OF SURVEYS IN MERGER AND COMPETITION ANALYSIS

Stephen Hurley

Journal of Competition Law and Economics, 2011, vol. 7, issue 1, 45-68

Abstract: Data generated from surveys have long been used to gather information from a large population efficiently. Used properly by competition authorities and professional advisors, surveys can assist in measuring how consumers value product attributes and make purchasing decisions, which can be invaluable information in assessing whether a particular transaction or conduct is ultimately likely to result in harm to consumer welfare. However, a robust survey takes time, effort, and substantial resources to construct and carry out. There are a significant number of potential pitfalls that, if not carefully considered and managed, can render results wholly unreliable. Nevertheless, by taking appropriate care and applying best practices, surveys and the data they generate are valuable additional empirical tools that can assist competition authorities and advisors in assessing how markets work.

JEL-codes: C42 C81 C93 G34 K21 (search for similar items in EconPapers)
Date: 2011
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Journal of Competition Law and Economics is currently edited by Nicholas Economides, Amelia Fletcher, Michal Gal, Damien Geradin, Ioannis Lianos and Tommaso Valletti

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