Status Goods: Experimental Evidence from Platinum Credit Cards

Leonardo Bursztyn, Bruno Ferman, Stefano Fiorin, Martin Kanz () and Gautam Rao

The Quarterly Journal of Economics, 2018, vol. 133, issue 3, 1561-1595

Abstract: This article provides field-experimental evidence on status goods. We work with an Indonesian bank that markets platinum credit cards to high-income customers. In a first experiment, we show that demand for the platinum card exceeds demand for a nondescript control product with identical benefits, suggesting demand for the pure status aspect of the card. Transaction data reveal that platinum cards are more likely to be used in social contexts, implying social image motivations. In a second experiment, we provide evidence of positional externalities from the consumption of these status goods. A final experiment provides suggestive evidence that increasing self-esteem causally reduces demand for status goods, indicating that social image might be a substitute for self-image.

Date: 2018
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Citations: View citations in EconPapers (44)

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Working Paper: Status Goods: Experimental Evidence from Platinum Credit Cards (2017)
Working Paper: Status goods: experimental evidence from platinum credit cards (2017)
Working Paper: Status Goods: Experimental Evidence from Platinum Credit Cards (2016)
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