Multiple Products and Oligopoly Strategy: A Development of Chamberlin's Theory of Products

Robert F. Lanzillotti

The Quarterly Journal of Economics, 1954, vol. 68, issue 3, 461-474

Abstract: Introduction, 461. — I. The traditional approach to oligopoly market strategy, 462. — II. Competition via self-competing products, 465. — III. Product diversification across industry lines, 460. — IV. Other considerations — summary, 472.

Date: 1954
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