Uncertainty and Price Theory

Edwin S. Mills

The Quarterly Journal of Economics, 1959, vol. 73, issue 1, 116-130

Abstract: I. Introduction, 116. — II. Cost and uncertain demand, 117. — III. Alternative specifications, 118. — IV. Single period horizon: equilibrium conditions, 119. — V. The fundamental theorem, 122. — VI. Example: constant marginal cost, linear riskless demand, and rectangular distribution, 124. — VII. Rising marginal cost, 126. — VIII. Falling marginal cost, 127. — IX. Multi-period horizon, 128.— X. Conclusion, 129.

Date: 1959
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