The Effect of the Competitive Structure upon Expenditures for Advertising
Julian L. Simon
The Quarterly Journal of Economics, 1967, vol. 81, issue 4, 610-627
Abstract:
Introduction, 610. — Case 1: Firms whose response functions pass through the origin, 612. — Case 2: Firms whose response functions are positive at zero promotion levels, 619. — General discussion and conclusions, 626.
Date: 1967
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