Silver Lake Farms, Inc

S. Sureshwaran, Gwen Hanks, Lisa House and James Swindell

Review of Agricultural Economics, 1998, vol. 20, issue 1, 273-283

Abstract: The decision case "Silver Lake Farms, Inc." is intended to provide an example of how marketing channels are important to agriculture. In this case, a small catfish farmer is faced with a marketing dilemma—ponds of mature fish, but nowhere to market the fish. Instructors can use this case to teach topics such as marketing channels, vertical integration, and the effect of an infant industry. As with other case studies, many issues could be explored, ranging from food safety to market power to the aquaculture industry.

Date: 1998
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