Forward Marketing Practices and Attitudes of Large-Scale Midwestern Grain Producers

George F. Patrick, Wesley Musser and David T. Eckman

Review of Agricultural Economics, 1998, vol. 20, issue 1, 38-53

Abstract: Participants in the 1993, 1994, and 1995 Top Farmer Crop Workshops were surveyed with respect to their preharvest forward pricing, marketing practices, and marketing attitudes. Preharvest marketing of corn and soybeans, as of July 15 each year, was lower than hedging levels suggested by marketing research. Given the differences in price outlook for the years considered, producer behavior appears to reflect both long-term portfolio and short-term price enhancement effects. Producers' perceptions of the effectiveness of various marketing methods for price enhancement and price protection contrasted with theoretical characteristics. Views about futures and options contracts were generally similar for users and nonusers. It was found that self-assessed marketing skills, use of written marketing plans, and use of marketing consultants had little effect on marketing performance. These results, together with other recent studies, are used for suggestions about the design of future marketing educational programs.

Date: 1998
References: Add references at CitEc
Citations: View citations in EconPapers (18)

Downloads: (external link)
http://hdl.handle.net/10.2307/1349532 (application/pdf)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:revage:v:20:y:1998:i:1:p:38-53.

Ordering information: This journal article can be ordered from
https://academic.oup.com/journals

Access Statistics for this article

More articles in Review of Agricultural Economics from Agricultural and Applied Economics Association Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK. Contact information at EDIRC.
Bibliographic data for series maintained by Oxford University Press ( this e-mail address is bad, please contact ) and Christopher F. Baum ().