Perceptions of Extension and Research Marketing Economists

Joe Parcell (), Ted Schroeder, Terry L. Kastens and Kevin Dhuyvetter ()

Review of Agricultural Economics, 1999, vol. 21, issue 1, 35-51

Abstract: This research examined whether university extension and research marketing economists have similar or different views regarding marketing strategies, price forecasts, and futures market efficiency. Results from surveys conducted of extension and research marketing economists found that perceptions differed in seven of twelve questions posed to both groups. Three important findings of this study were (a) that both groups tended to not believe in the efficient market hypothesis, (b) that extension and researchers disagreed as to whether marketing strategies should be based on statistically significant findings, and (c) that extension and research economists rarely collaborate.

Date: 1999
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