Management of a Cooperative Bargaining Association: A Case in the Pacific Northwest Asparagus Industry

Thomas Worley, Raymond Folwell, John Foltz and Andrew Jaqua

Review of Agricultural Economics, 2000, vol. 22, issue 2, 548-565

Abstract: Bargaining cooperatives are formed and operated with the primary goal of providing countervailing market power for many small producers faced with selling their product to a few large buyers. This case study outlines the management challenges encountered in organizing and managing a bargaining association to represent Washington and Oregon asparagus growers in contract negotiations with asparagus buyers. Industry events and changing marketing conditions leading to a management crisis that threatened survival of the cooperative are outlined. The case introduces relationships between fresh and processed market segments in the produce industry that must be carefully incorporated into a successful management strategy for a bargaining cooperative.

Date: 2000
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