Nonpoint Source Pollution and Present Values: A Contingent Valuation Study of Lake Mendota

Basil E. Stumborg, Kenneth A. Baerenklau and Richard C. Bishop

Review of Agricultural Economics, 2001, vol. 23, issue 1, 120-132

Abstract: A split sample contingent valuation survey was conducted to estimate the aggregate willingness to pay of a group of Wisconsin residents for improving the water quality of a popular recreational lake. Extensive limnological research specific to the lake allowed for a thorough understanding of the relationship between pollutant loading and water quality response, thus making the lake an excellent candidate for a contingent valuation study. Results show that the water quality improvement will provide positive net benefits to the public and that payment time horizon has a significant effect on valuation statements.

Date: 2001
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