When Apples come in

H. Holly Wang

Review of Agricultural Economics, 2001, vol. 23, issue 2, 547-559

Abstract: This case tells about an apple packing firm which needs to develop a sampling scheme to estimate the quantity of different grade/size apples in its stock. The need is driven by the market, and solving the problem involves statistical analysis. This is an example of using a real marketing case in teaching quantitative techniques. A brief teaching note is also included

Date: 2001
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