The Ranchers' Choice Cooperative: What Happened?

Constance L. Falk

Review of Agricultural Economics, 2002, vol. 24, issue 2, 512-527

Abstract: This case considers a "new generation" value-added cooperative in southern Colorado that marketed kosher and natural beef and lamb products until a fire in the processing plant halted operations. The case profiles the history and strategy of the Ranchers' Choice Cooperative and illustrates the challenges of transforming a good idea into a profitable one.

Date: 2002
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