GPS, Inc.: A Case of Investment under Uncertainty

Darren Hudson, Lisa House, Barry Barnett and Murat Isik

Review of Agricultural Economics, 2004, vol. 26, issue 2, 303-312

Abstract: Johnny Williams, president of Global Positioning Solutions, Inc., is considering entering the market for providing remotely sensed imagery and associated prescriptions to farmers. A large initial investment is required and additional investments will be needed if the business expands. Johnny is faced with trying to predict demand for a product that is not currently available in his market area. The case prompts students to discuss the trade-off between losing “first-mover” advantage versus the potential value of waiting for additional information in a highly uncertain market demand. Copyright 2004, Oxford University Press.

Date: 2004
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1111/j.1467-9353.2004.00178.x (application/pdf)
Access to full text is restricted to subscribers.

Related works:
Journal Article: GPS, Inc.: A Case of Investment under Uncertainty (2004)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:revage:v:26:y:2004:i:2:p:303-312

Ordering information: This journal article can be ordered from
https://academic.oup.com/journals

Access Statistics for this article

More articles in Review of Agricultural Economics from Agricultural and Applied Economics Association Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK. Contact information at EDIRC.
Bibliographic data for series maintained by Oxford University Press ( this e-mail address is bad, please contact ) and Christopher F. Baum ().