EconPapers    
Economics at your fingertips  
 

Factors Affecting the Allocation of Trade Promotions in the U.S. Food Distribution System

Miguel Gomez, Laoura M. Maratou and David Just

Review of Agricultural Economics, 2007, vol. 29, issue 1, 119-140

Abstract: Although many have proposed theories explaining trade promotion (TP) behavior by manufacturers, lack of data has prevented empirical assessment. We employ survey data to explore the effect of manufacturer and retailer bargaining power on the allocation of TPs in the U.S. food sector. The survey respondents consist of retailers controlling 40% of retail sales in U.S. supermarkets. Retailer bargaining power increases the allocation of funds to off-invoice TPs through higher share of private label and retailer size. Manufacturer bargaining power decreases the allocation of funds to off-invoice TPs by establishing formal policies of negotiation. Copyright 2007, Oxford University Press.

Date: 2007
References: Add references at CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://hdl.handle.net/10.1111/j.1467-9353.2006.00333.x (application/pdf)
Access to full text is restricted to subscribers.

Related works:
Journal Article: Factors Affecting the Allocation of Trade Promotions in the U.S. Food Distribution System (2007) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:revage:v:29:y:2007:i:1:p:119-140

Ordering information: This journal article can be ordered from
https://academic.oup.com/journals

Access Statistics for this article

More articles in Review of Agricultural Economics from Agricultural and Applied Economics Association Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK. Contact information at EDIRC.
Bibliographic data for series maintained by Oxford University Press ( this e-mail address is bad, please contact ) and Christopher F. Baum ().

 
Page updated 2025-03-22
Handle: RePEc:oup:revage:v:29:y:2007:i:1:p:119-140