Sun-Maid Growers of California

Déborah S. Sánchez, Michael Boland and Daniel Sumner

Review of Agricultural Economics, 2008, vol. 30, issue 2, 360-369

Abstract: Barry Kriebel, President of Sun-Maid Growers, wants to explain to his growers how price discovery has occurred in the raisin industry. The case asks the reader to explain the key determinants of demand and supply for raisins, analyze price discovery, and consider alternative investments. Copyright 2008, Oxford University Press.

Date: 2008
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