Strategy-Structure Alignment in the World Coffee Industry: The Case of Cooxupé

Fabio R. Chaddad and Michael Boland

Review of Agricultural Economics, 2009, vol. 31, issue 3, 653-665

Abstract: This case discusses the evolution and challenges of Cooxupé—a coffee marketing cooperative in Brazil. Founded in 1954 by twenty-four producers, Cooxupé experienced significant growth since 1990 as a result of direct export efforts implemented by Joaquim, the Export Director. Yet Cooxupé leaders face increasing challenges ahead. The world coffee industry has evolved in such a way that growth is deemed essential for survival. The growth imperative poses additional challenges to Cooxupé. First, it becomes more difficult to originate coffees with the quality consistency expected by clients. Second, the increased size and heterogeneity of the membership may have negative impacts on cohesion. Third, financial constraints create the need to evaluate and possibly change the cooperative ownership structure.

Date: 2009
References: Add references at CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://hdl.handle.net/10.1111/j.1467-9353.2009.01459.x (application/pdf)
Access to full text is restricted to subscribers.

Related works:
Journal Article: Strategy-Structure Alignment in the World Coffee Industry: The Case of Cooxupé (2009)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:revage:v:31:y:2009:i:3:p:653-665.

Ordering information: This journal article can be ordered from
https://academic.oup.com/journals

Access Statistics for this article

More articles in Review of Agricultural Economics from Agricultural and Applied Economics Association Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK. Contact information at EDIRC.
Bibliographic data for series maintained by Oxford University Press ( this e-mail address is bad, please contact ) and Christopher F. Baum ().