Optimal incremental innovation: an evaluative approach for integrating R&D and marketing

Asaf Ben Arieh, Hariolf Grupp and Shlomo Maital

Research Evaluation, 1998, vol. 7, issue 2, 123-131

Abstract: New operational definitions of incremental innovation, standard innovation, and radical innovation, are constructed using our ‘technometric benchmarking’ model. Based on this definition, optimal incremental innovation is formulated as a linear programming problem. The model is illustrated by an actual case: reconfiguration of a gamma camera. It is shown how this model can contribute to improved allocation of research and development (R&D) resources, by integrating marketing and R&D in a single decision-support model. Copyright , Beech Tree Publishing.

Date: 1998
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