Policy responses to the rise of global OTT platforms in Korea

Min Sung Kim and Seongcheol Kim

Science and Public Policy, 2024, vol. 51, issue 6, 1227-1240

Abstract: The outbreak of COVID-19 and subsequent social distancing measures sparked a surge in demand and unprecedented growth opportunities for OTT (over-the-top) services. Despite the need to foster Korea’s domestic media and cultural industry, the Korean government has almost failed to properly operate OTT policies and the opportunity went to global operators. Although Korea’s content competitiveness has advanced to a global level, local OTTs continue to lag Netflix. This is not a concern confined to Korea. This paper identifies the focal actors of Korea’s local OTT platforms, analyzes the developmental phases of the Korean OTT market, and draws policy-related and industrial implications by ascertaining, which factors hinder local OTT services from achieving their desired development, within the context of the actor-network theory. This paper offers a fresh perspective on the policy responses to the rise of global OTT platforms and the downturn of local OTT platforms in Korea.

Keywords: over-the-top (OTT); netflix; korea; actor-network theory; policy responses (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1093/scipol/scae021 (application/pdf)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:scippl:v:51:y:2024:i:6:p:1227-1240.

Access Statistics for this article

Science and Public Policy is currently edited by Nicoletta Corrocher, Jeong-Dong Lee, Mireille Matt and Nicholas Vonortas

More articles in Science and Public Policy from Oxford University Press
Bibliographic data for series maintained by Oxford University Press ().