Economics at your fingertips  

The Effects of Tearful Presidential Appeals on Public Anger Relief and Government Reputation

Jae-woong Yoo () and Young-ju Jin ()
Additional contact information
Jae-woong Yoo: Eulji University
Young-ju Jin: Ewha Womans University

Corporate Reputation Review, 2017, vol. 20, issue 1, 40-56

Abstract: Abstract This study examines the ways in which nonverbal communication appeals by heads of state during serious situations of national crisis affect the public’s anger levels and appraisal of the government organization. The experiment used a 2 × 2 design with two forms of crisis (those associated with high and low levels of government responsibility) and two forms of appeal or apology, namely “tearful” and “ordinary.” Anger levels were found to be significantly lower following a political leader’s apology in both tearful and ordinary forms following a crisis for which the government responsibility was perceived as high. In cases of crises for which government responsibility was seen as low, anger levels did decrease, though not significantly. Comparison of the effects of tearful and ordinary appeals showed the former to have a stronger anger relief effect than the latter in both high and low responsibility conditions, although not to a statistically significant degree. No particular difference was observed between the two appeal times in terms of government reputation. Theoretical and managerial implications as well as directions for future research are discussed.

Keywords: Nonlinguistic appeal; Anger relief; Government reputation; Crisis management (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

Access Statistics for this article

Corporate Reputation Review is currently edited by Guido Berens

More articles in Corporate Reputation Review from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().

Page updated 2020-01-08
Handle: RePEc:pal:crepre:v:20:y:2017:i:1:d:10.1057_s41299-017-0015-6