Economics at your fingertips  

Constructing the CEO Personal Brand: The Case of Four Pioneering CEOs in Turkey

Nihat Erdoğmuş () and Emel Esen ()
Additional contact information
Nihat Erdoğmuş: Yıldız Technical University
Emel Esen: Yıldız Technical University

Corporate Reputation Review, 2018, vol. 21, issue 2, 37-49

Abstract: Abstract CEOs are high-profile figureheads who have a critical role in their organization. Because of their high impact on firm performance and brands, stakeholders and the public follow them. The main purpose of this study is to explore pioneering Turk CEOs’ construction of the CEO brand. The study focuses on the determinants and process of CEO branding and relies on content analysis of four CEOs’ biographies using purposeful sampling. The comparative case study method was conducted using a grounded approach. As a result of the study, CEOs’ career background, leadership in change, impression management, and firm brand became the determinants for the CEO brand building process. In this process, career background provides an advantage to leadership in change, and impression management mediates the relationship between leadership in change (performance) and CEO branding.

Keywords: Personal branding; CEO brand; CEO brand building; Grounded theory (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

Access Statistics for this article

Corporate Reputation Review is currently edited by Guido Berens

More articles in Corporate Reputation Review from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().

Page updated 2020-01-08
Handle: RePEc:pal:crepre:v:21:y:2018:i:2:d:10.1057_s41299-017-0042-3