EconPapers    
Economics at your fingertips  
 

The Antecedents of Corporate Reputation and Image and Their Impacts on Employee Commitment and Performance: The Moderating Role of CSR

Maria da Graça Marques Casimiro Almeida () and Arnaldo Fernandes Matos Coelho ()
Additional contact information
Maria da Graça Marques Casimiro Almeida: University of Coimbra
Arnaldo Fernandes Matos Coelho: University of Coimbra

Corporate Reputation Review, 2019, vol. 22, issue 1, 10-25

Abstract: Abstract The aim of this investigation is to identify how culture and communication may influence corporate reputation (CR) and corporate image and their impact on workers’ attitudes and behaviour, like organizational commitment and individual performance. The moderating role of the perceptions of corporate social responsibility (CSR) is also analysed. This investigation proposes a theoretical model tested using structural equation modelling. In total, 473 valid questionnaires were collected from a sample of employees of the biggest dairy union of co-operatives in Iberia. The results highlight the relationships between culture, communication and reputation and their influence on image. Furthermore, they show, as well, how corporate reputation impacts on commitment which contributes to improving individual performance. Perception of CSR practices may increase the way CR is perceived and boost the bonds between employees and their organization. This investigation is based on cross-sectional data collected from a union of cooperatives of the dairy milk industry. These results may raise the interest in deepening investigation in this field, showing how CSR practices create a new context to investigate these relationships. They can also help to improve the effectiveness of the human resources management strategies, giving a central role to CSR. This investigation shows how organizations involved in responsible attitudes and practices are challenged to find the right balance between making a profit and serving the community. CR, commitment and productivity may be strengthened when companies develop a bigger engagement with socially responsible practices.

Keywords: Corporate reputation; Communication; Culture; Organizational commitment; Image; CSR and individual performance (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://link.springer.com/10.1057/s41299-018-0053-8 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:crepre:v:22:y:2019:i:1:d:10.1057_s41299-018-0053-8

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41299

Access Statistics for this article

Corporate Reputation Review is currently edited by Guido Berens

More articles in Corporate Reputation Review from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().

 
Page updated 2020-01-08
Handle: RePEc:pal:crepre:v:22:y:2019:i:1:d:10.1057_s41299-018-0053-8