Natural born cynics? The role of personality characteristics in consumer skepticism of corporate social responsibility behaviors
Derek Moscato () and
Additional contact information
Derek Moscato: Western Washington University
Toby Hopp: University of Colorado
Corporate Reputation Review, 2019, vol. 22, issue 1, 26-37
Abstract This study explored the relationship between the Big Five personality characteristics and consumer perceptions of organizational corporate social responsibility (CSR) behaviors. Specifically, the current work focused on both general consumer CSR skepticism and on consumers’ perceived motives for organizational involvement in CSR initiatives. The results suggested that those high in extraversion, agreeableness, and conscientiousness tended to be less skeptical of companies’ CSR efforts while those high in neuroticism were generally more skeptical of CSR behaviors.
Keywords: Corporate social responsibility; Personality characteristics; Consumer skepticism; Sustainability (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1057/s41299-018-0058-3 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pal:crepre:v:22:y:2019:i:1:d:10.1057_s41299-018-0058-3
Ordering information: This journal article can be ordered from
Access Statistics for this article
Corporate Reputation Review is currently edited by Guido Berens
More articles in Corporate Reputation Review from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().