Cross-cultural Assessment of a Short Scale to Measure Employees’ Company Reputation-Related Social Media Competence

Gianfranco Walsh (), Mario Schaarschmidt and Lefa Teng
Additional contact information
Gianfranco Walsh: Friedrich-Schiller University of Jena
Mario Schaarschmidt: University of Koblenz-Landau
Lefa Teng: University of Guelph

Corporate Reputation Review, 2020, vol. 23, issue 2, No 2, 78-91

Abstract: Abstract Anything employees post on social media is in the public domain, where it can cause reputational damage to the company. As social media use continues to grow worldwide, employees’ imprudent social media uses appear to be on the rise. This article provides an assessment of the Walsh et al. (J Interact Mark 36:46–59, 2016) scale to measure employees’ company reputation-related social media competence (RSMC), which comprises five dimensions: technical competence, visibility awareness competence, knowledge competence, impact assessment competence, and social media communication competence. This research presents and assesses an abbreviated version of the RSMC scale which is some 40% shorter than the original 21-item scale, using data from three culturally distinct countries—Germany, China, and the United States. The findings suggest that the RSMC short scale is valid in all three national contexts, achieves partial metric invariance, and has equivalent predictive validity. The discussion outlines some implications for both managers and researchers.

Keywords: Cross-cultural; Employees’ company reputation-related social media competence; Scale validation (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1057/s41299-019-00076-y Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:crepre:v:23:y:2020:i:2:d:10.1057_s41299-019-00076-y

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41299

DOI: 10.1057/s41299-019-00076-y

Access Statistics for this article

Corporate Reputation Review is currently edited by Guido Berens

More articles in Corporate Reputation Review from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().