Reputational Considerations in Firm Response to Social Issues

Aaron T. McDonald (), Catalin Ratiu and Beverlee B. Anderson
Additional contact information
Aaron T. McDonald: California State University San Marcos
Catalin Ratiu: California State University San Marcos
Beverlee B. Anderson: California State University San Marcos

Corporate Reputation Review, 2023, vol. 26, issue 3, No 3, 192-202

Abstract: Abstract As firm stakeholders have become more engaged in social issues, they are developing expectations with regard to firm responses to these issues, beyond traditional Corporate Social Responsibility (CSR). This paper examines how firms’ CSR engagement with social issues has evolved from traditional philanthropy to more significant and active actions. As such, corporate social identity is introduced as a new construct that explains the relationship of social issue alignment with the firm’s broader mission. A model is presented that illustrates how a firm’s corporate social identity alignment with a social issue influences stakeholder interpretations of if, when, and how a firm responds to the social issue. The firm’s reputation, as determined by stakeholders, will be significantly influenced by stakeholder evaluation of the firm responses as they align with stakeholder response expectations.

Keywords: Corporate social identity; CSR; Stakeholder engagement; Reputation; Politicization of corporations; Social issues (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41299-022-00150-y Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:crepre:v:26:y:2023:i:3:d:10.1057_s41299-022-00150-y

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41299

DOI: 10.1057/s41299-022-00150-y

Access Statistics for this article

Corporate Reputation Review is currently edited by Guido Berens

More articles in Corporate Reputation Review from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().