Meta-analytic Review of Firm Reputation and Firm Performance

Hyo Jin Jean Jeon () and John Nolan
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Hyo Jin Jean Jeon: University of Nevada Reno
John Nolan: University of Nevada Reno

Corporate Reputation Review, 2024, vol. 27, issue 3, No 6, 216-227

Abstract: Abstract Firm reputation provides the referential barometer to evaluate firm performance. This meta-analysis examined the past four decades of firm reputation studies to investigate the relationship between firm reputation and firm performance by attempting to solve the ongoing causality and effect size issues between the two constructs. The results indicate that firm performance has a stronger effect of influencing firm reputation using signaling theory. The effect size between firm reputation and firm performance was weaker during reputation-damaging events. The results of this quantitative review suggest that researchers need to be cautious about the generalizability of their studies when investigating the relationship between firm reputation and firm performance.

Keywords: Mata analysis; Reputation; Performance; Review (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1057/s41299-023-00167-x

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