The Effects on Corporate Reputation of Corporate Social Irresponsibility, Philanthropy, and Customer Value Orientation

Emerson Wagner Mainardes () and Julio Simão Santos ()
Additional contact information
Emerson Wagner Mainardes: FUCAPE Business School
Julio Simão Santos: FUCAPE Business School

Corporate Reputation Review, 2024, vol. 27, issue 4, No 5, 299-314

Abstract: Abstract This study aimed to investigate whether philanthropy and customer-related corporate social irresponsibility influence the development of compliance, policies and rules, corporate image, and, indirectly, corporate reputation. We also aimed to verify whether the strategic orientation toward customer value influences compliance, image, and reputation. We proposed a structural model based on the literature, and a survey was carried out with 344 employees of large private companies using a questionnaire. We analyzed the data through structural equation modeling, with estimation by partial least squares. The results demonstrated that if a company invests in philanthropy and avoids cases of customer-related corporate social irresponsibility, it can stimulate the development of compliance. The adoption of compliance, combined with philanthropy, has the potential to impact the company’s image directly and reputation indirectly. We also observed that customer value orientation tends to be reflected in compliance, image, and reputation. In this way, we concluded that investing in philanthropy, avoiding irresponsible acts, and guiding the company to propose value to customers can increase the reputation of a large company.

Keywords: Philanthropy; Customer-related corporate social irresponsibility; Compliance; policies; and rules; Corporate image; Corporate reputation; Customer value orientation (search for similar items in EconPapers)
JEL-codes: M14 M19 M30 M31 M39 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41299-023-00173-z Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:crepre:v:27:y:2024:i:4:d:10.1057_s41299-023-00173-z

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41299

DOI: 10.1057/s41299-023-00173-z

Access Statistics for this article

Corporate Reputation Review is currently edited by Guido Berens

More articles in Corporate Reputation Review from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().