An Examination of the Influence of Attitude, Perceived Quality, and Social Pressure on Place Likeability, Revisit Intention, and Intention to Recommend; a Study of Consumers’ Perceptions Towards Shopping Malls in Saudi Arabia

Waleed Yahya Yousef ()
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Waleed Yahya Yousef: Royal Commission for Jubail and Yanbu

Corporate Reputation Review, 2025, vol. 28, issue 3, No 3, 217-230

Abstract: Abstract By drawing on the theory of planned behavior, this paper discusses the influence of culture, attitude and perceived quality on place likeability. This paper aims to find out whether mall visitors in Saudi Arabia, are willing to like a place as a result of social pressure. This study used a self-administrated questionnaire, where 300 mall visitors were asked to fill the questionnaire. The findings indicated that social pressure plays a significant role in shaping individuals’ perceptions toward liking/disliking a place, and toward re-visiting a place. This paper provides a guideline for mangers who would like to have their firms liked by their customers. In addition, managers can benefit from this study, considering the fact that the likeability concept leads to revisit intention which leads to customer loyalty.

Keywords: Place likeability; Social pressure; Perceived quality; Attitude; Revisit intention; Intention to recommend (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1057/s41299-022-00146-8

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