Amazon as a Digital Empire? Reflecting on Expansion and Collaborative Processes in India

Christine Ithurbide ()
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Christine Ithurbide: CNRS, Passages UMR 5319

Development, 2023, vol. 66, issue 1, 132-139

Abstract: Abstract This article studies the localization and expansion process of the American e-commerce company Amazon in India analyzing how it has been acquiring a dominant position in different markets and contributing to reminiscent of earlier communication ‘empires’. Emphasizing also necessary alliances, collaboration and interdependencies with other local players, this case study aims to contribute to a more complex understanding of contemporary digital empires.

Keywords: Big Tech; Global South; Power relations; Interdependency (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1057/s41301-023-00362-7

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