Insurance as a Product of National Values&ast

Geert Hofstede

The Geneva Papers on Risk and Insurance - Issues and Practice, 1995, vol. 20, issue 4, 423-429

Abstract: An insurance is an immaterial product that is valued subjectively by its recipients. The way this is done depends on the values that dominate in a certain society, values that have come into being through the years. In this article the dominant values of the Netherlands and of a number of other relevant countries are being compared and are being linked with national insurance systems. Three important values are solidarity, independence and predictability. Because of the influence national values exert, there are limits to the extent to which insurance systems can be imported and exported. This obviously has consequences for the role of the European Union

Date: 1995
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