Successful Business Strategies for Insurers Entering and Growing in Emerging Markets

Thomas R Berry-Stölzle, Robert E Hoyt and Sabine Wende ()
Additional contact information
Thomas R Berry-Stölzle: Terry College of Business, University of Georgia, 206 Brooks Hall, Athens, GA, 30602, US. E-mails: trbs@terry.uga.edu; rhoyt@terry.uga.edu
Robert E Hoyt: Terry College of Business, University of Georgia, 206 Brooks Hall, Athens, GA, 30602, US. E-mails: trbs@terry.uga.edu; rhoyt@terry.uga.edu
Sabine Wende: Department of Risk Management and Insurance, University of Cologne, Albertus-Magnus-Platz, 50923 Cologne, Germany.

The Geneva Papers on Risk and Insurance - Issues and Practice, 2010, vol. 35, issue 1, 110-129

Abstract: Entering new markets and growing in existing ones is an area of major interest within the insurance industry across the globe. Insurance market growth rates in emerging markets are far in excess of those available in most developed countries. While these growth rates have attracted new and existing firms to these markets, corporate managers face a number of important strategic decisions as they consider establishing or expanding operations in emerging markets. This study evaluates the impact of several strategies on insurer performance in emerging markets. The main findings suggest that overall, successful business strategies for insurers entering or growing in emerging markets involve a high growth rate, increased size and more emphasis on life insurance. When performance is adjusted for risk, lower financial leverage and mutual organisational form are associated with better performance. However, differences in successful business strategies arise across countries when we control for country-level economic and market characteristics.

Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (14)

Downloads: (external link)
http://www.palgrave-journals.com/gpp/journal/v35/n1/pdf/gpp200935a.pdf Link to full text PDF (application/pdf)
http://www.palgrave-journals.com/gpp/journal/v35/n1/full/gpp200935a.html Link to full text HTML (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:gpprii:v:35:y:2010:i:1:p:110-129

Ordering information: This journal article can be ordered from
http://www.springer.com/finance/journal/41288/PS2

Access Statistics for this article

The Geneva Papers on Risk and Insurance - Issues and Practice is currently edited by Christophe Courbage

More articles in The Geneva Papers on Risk and Insurance - Issues and Practice from Palgrave Macmillan, The Geneva Association Contact information at EDIRC.
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().