Robo-advisory services in the insurance sector under the EU regulatory framework

Piotr Tereszkiewicz () and Szymon Skalski ()
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Piotr Tereszkiewicz: Jagiellonian University in Krakow
Szymon Skalski: Jagiellonian University in Krakow

The Geneva Papers on Risk and Insurance - Issues and Practice, 2025, vol. 50, issue 3, No 5, 545-564

Abstract: Abstract The paper explores robo-advisors under the European Union regulatory framework in the insurance sector. The article aims to analyse the framework established at the EU level with a view to its assumptions and possible implications for the self-determination of users deploying the services of robo-advisors. Specifically, the article analyses how the EU regulatory framework promotes or hinders user self-determination in deploying robo-advisory services. The article sets out by examining technological foundations of robo-advisors and their data-driven decision-making processes. Subsequently, it analyses respective EU legal frameworks governing robo-advisors and assesses user online experience, from the initial login to receiving product recommendations or referrals to different providers. In conclusion, the article analyses different regulatory approaches with a view to ensuring a high level of protection for user of robo-advisory services in the insurance sector.

Keywords: The EU AI Act; The EU Digital Services Act; Robo-advisors; Insurance distribution; User self-determination (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1057/s41288-025-00358-z

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