The Future of the Multinational Manufacturing Corporation: Five Scenarios

Warren J Keegan

Journal of International Business Studies, 1979, vol. 10, issue 1, 98-104

Abstract: Multinational corporations, for three decades the leading actors in an emerging global industrial system, are threatened by rising nationalism. If they are to continue to grow and develop, they must respond to both host and home country nationalism. The major driving force behind the growth of multinational companies to date has been the efficiency and effectiveness advantage which we call the leverage of multinational “vertical” system over the smaller national “horizontal” systems. Unless multinational articulate better both the gains of large vertical systems and the equitable distribution of these gains among the nations that are a part of their global system, their continued growth and role in the world economy are in jeopardy. Specifically, five scenarios for MNCs are envisaged in five different political-economic regions of the world.© 1979 JIBS. Journal of International Business Studies (1979) 10, 98–104

Date: 1979
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