International Business: An Examination of the Corporate Viewpoint

David A Ricks and Michael R Czinkota
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David A Ricks: Ohio State University
Michael R Czinkota: Ohio State University

Journal of International Business Studies, 1979, vol. 10, issue 2, 97-100

Abstract: This research surveyed both the views of major international business executives concerning teaching and research in international business and the perceived ranking of the importance of various international business problems. Opinions are tabulated, ranked, evaluated for consistency and tested for possible randomness. Most opinions were significantly consistent enough to permit many conclusions.© 1979 JIBS. Journal of International Business Studies (1979) 10, 97–100

Date: 1979
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