Marketing Know-How Transfers by Multinationals: A Case Study in Turkey

Nizam Aydin and Vern Terpstra
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Nizam Aydin: Georgetown University
Vern Terpstra: University of Michigan

Journal of International Business Studies, 1981, vol. 12, issue 3, 35-48

Abstract: This research examines the transfer of marketing know-how by multinational companies to their subsidiaries in Turkey. The nature and extent of the marketing know-how transferred is analyzed, and the mechanisms used for and the variables which appeared to affect such transfers are identified.© 1981 JIBS. Journal of International Business Studies (1981) 12, 35–48

Date: 1981
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